Mission & Values

Mission & Values

Our Mission

EverYellow's mission is to elevate global mental well-being, envisioning a world where enhanced mental fitness is the norm. We are committed to guiding millions of people towards the discovery of stronger mental health, illuminating a pathway to resilience, inner strength, empowerment and fulfillment.

Our goal transcends the mere alleviation of struggle; we aim to awaken a global realization of the potential for profound personal growth and its ripple effect on humanity. By transforming individual lives, we aspire to foster a butterfly effect – where each person's mental wellness contributes to building stronger, more vibrant communities, and a better planet.

In this journey, our success is measured not just in numbers, but in the tangible betterment of lives and the collective impact on our world, paving the way for a future where strong mental well-being is integral to the fabric of our society.

Our Values

Ethical Design

We believe in designing with integrity, putting the wellbeing of our users at the forefront of our decisions. We are committed to avoiding design practices known to be harmful or manipulative for the sake of profit.

Integrity

We are accountable, responsible, and truthful. We aspire to be consistent in all our actions and to own our mistakes. We do what we say we will and always aim to deliver the best version of ourselves.

Inclusion

We embrace diversity and strive to achieve equality by seeking a wide range of perspectives to create inclusive approaches and solutions.

Balanced life

We live by our values and we want others to have the same opportunity. We pursue our values by being unwavering in our belief that everyone has the right to live a happy, healthy and balanced life and in doing so, we will assist others in their own pursuit of a life best lived.

Creativity

We are innovative and disciplined, determined to make bold and imaginative connections and generate solutions that will benefit communities. We believe we can change the world and we want to collaborate with others to do so.

The rules we live by…

These are the guiding principles that form our culture and brand.

  • Value everyone equally, embrace diversity.

  • Help people be true to themselves.

  • Help people live a balanced life.

  • Help people maximise their human potential.

  • Encourage creativity and innovation.

  • Embrace failure.

  • Learn and evolve.

  • Be friendly and respectful, always.

  • Be empathetic, understanding and considerate.

  • Have fun and spread joy.

  • Listen and learn from those who are wiser than you.

  • Take ownership, don’t blame others.

  • Be responsible for everything.

  • Deliver an amazing customer experience.

  • Don’t accept the status quo.

These are the guiding principles that form our culture and brand.

  • Value everyone equally, embrace diversity.

  • Help people be true to themselves.

  • Help people live a balanced life.

  • Help people maximise their human potential.

  • Encourage creativity and innovation.

  • Embrace failure.

  • Learn and evolve.

  • Be friendly and respectful, always.

  • Be empathetic, understanding and considerate.

  • Have fun and spread joy.

  • Listen and learn from those who are wiser than you.

  • Take ownership, don’t blame others.

  • Be responsible for everything.

  • Deliver an amazing customer experience.

  • Don’t accept the status quo.

These are the guiding principles that form our culture and brand.

  • Value everyone equally, embrace diversity.

  • Help people be true to themselves.

  • Help people live a balanced life.

  • Help people maximise their human potential.

  • Encourage creativity and innovation.

  • Embrace failure.

  • Learn and evolve.

  • Be friendly and respectful, always.

  • Be empathetic, understanding and considerate.

  • Have fun and spread joy.

  • Listen and learn from those who are wiser than you.

  • Take ownership, don’t blame others.

  • Be responsible for everything.

  • Deliver an amazing customer experience.

  • Don’t accept the status quo.

These are the guiding principles that form our culture and brand.

  • Value everyone equally, embrace diversity.

  • Help people be true to themselves.

  • Help people live a balanced life.

  • Help people maximise their human potential.

  • Encourage creativity and innovation.

  • Embrace failure.

  • Learn and evolve.

  • Be friendly and respectful, always.

  • Be empathetic, understanding and considerate.

  • Have fun and spread joy.

  • Listen and learn from those who are wiser than you.

  • Take ownership, don’t blame others.

  • Be responsible for everything.

  • Deliver an amazing customer experience.

  • Don’t accept the status quo.